Sonia has led an impressive career as a Retail, Wholesale, E-commerce and Franchising leader in her 25 years working in the Fashion industry. With experience of working across the world, directly for brands and also as a Consultant, scaling numerous businesses from start-up to scale-up.
Today, Sonia works as a Consultant who partners with CEOs, executives and solopreneurs, bringing all of her previous expertise and experiences to help grow their brands. After spending the past two decades working in a rapidly changing industry. Sonia knows what it takes to build truly sustainable businesses internationally.
She is currently the Commercial Director of The Outsiders Perspective and Managing Director of Fashion Strategists Consultancy.