Luxury brands are embracing new technologies faster. Examples include radio frequency identification, artificial intelligence, and even experiments in augmented reality, virtual reality, and NFTs.

After Covid, physical stores or “boutiques” have become central again for luxury brands. But now, they aren’t just places to buy stuff. They’re where people go to experience the brand, feel special, and discover products.

While you might not see it, boutiques use a lot of technology. This tech has three main jobs:Making the bond between customers and store employees stronger.
Making the brand and products come alive and feel more real.
Making shopping smoother and faster.

75% of luxury shoppers like using technology when shopping, but only if it’s top-notch and doesn’t mean they have to do everything themselves.

For many shoppers (61%), having a good relationship with the store staff can make them promote a brand more. Brands are using tech tools to make this bond even stronger.

New technologies are helping solve problems like long waiting times. For example, tech can speed up payments or quickly find products in the store.

Some luxury brands are using tech like augmented reality to make their products come alive and tell the brand’s story. This is especially true for big luxury groups.

As luxury brands grow and want to be more sustainable, they’re using tech more. For instance, they use artificial intelligence to manage stock better and reduce waste.

If luxury brands want to use even more technology, they have to change a lot of things. This includes getting their teams on board, changing their tech systems, and even redesigning their stores.

For more luxury insights into your business contact Elizabeth at elizabeth@luxurybusinessemporium.com